http://www.gibbs-soell.com/2009/04/from-candy-to-chemicals-online-dialogue-can-help-all-companies-act-on-valuable-customer-insight/ Leading Global Independent PR Firm Mon, 07 May 2012 09:03:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.gibbs-soell.com/2009/04/from-candy-to-chemicals-online-dialogue-can-help-all-companies-act-on-valuable-customer-insight/comment-page-1/#comment-12 Carrie Boyle Deehan
 Fri, 28 Aug 2009 12:47:16 +0000 http://spark.gibbs-soell.com/spark/2009/04/6608218352194364.html#comment-12 Brian you hit the nail on the head! While the web certainly provides clients with an opportunity to reach targeted audiences, like no other medium, it's the two-way communication that has made it so unique. Clients need to be willing to listen to and not just talk at their audiences. Pushing content out is one thing but you want to pull engaged viewers in whether it be to increase website traffic, provide feedback, subscribe, donate, invest, whatever the goal. Producing good video content helps to start the process. Thanks for sharing the Godiva story. It's always helpful to learn how companies are effectively using the web. Feel free to visit News Broadcast Network's content sharing site Newsinfusion.com - where we search optimize and syndicate our client's content, to help them extend reach online. Web 2.0 has certainly empowered PR professionals with endless, strategic opportunities for helping clients build and enhance brand awareness. Brian you hit the nail on the head! While the web certainly provides clients with an opportunity to reach targeted audiences, like no other medium, it’s the two-way communication that has made it so unique. Clients need to be willing to listen to and not just talk at their audiences. Pushing content out is one thing but you want to pull engaged viewers in whether it be to increase website traffic, provide feedback, subscribe, donate, invest, whatever the goal. Producing good video content helps to start the process. Thanks for sharing the Godiva story. It’s always helpful to learn how companies are effectively using the web. Feel free to visit News Broadcast Network’s content sharing site Newsinfusion.com – where we search optimize and syndicate our client’s content, to help them extend reach online. Web 2.0 has certainly empowered PR professionals with endless, strategic opportunities for helping clients build and enhance brand awareness.

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