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	<title>Comments on: Balancing Act: Communicating Green Without Going Too Far</title>
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	<link>http://www.gibbs-soell.com/2009/05/balancing-act-communicating-green-without-going-too-far/</link>
	<description>Leading Global Independent PR Firm</description>
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		<title>By: Scott Schwartz</title>
		<link>http://www.gibbs-soell.com/2009/05/balancing-act-communicating-green-without-going-too-far/comment-page-1/#comment-11</link>
		<dc:creator>Scott Schwartz</dc:creator>
		<pubDate>Wed, 07 Oct 2009 08:03:02 +0000</pubDate>
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		<description>It&#039;s nice to know that these companies are making an effort to go green. I can understand why people are skeptical though, traditional thinking does not equate &quot;greenness&quot; with profit.  With these guidelines, we can hopefully know for sure who&#039;s truly and sincerely green and pressure those who are just &quot;pretend green&quot; to clean up their act.  

Scott Schwartz
 www.levineblit.com</description>
		<content:encoded><![CDATA[<p>It&#8217;s nice to know that these companies are making an effort to go green. I can understand why people are skeptical though, traditional thinking does not equate &#8220;greenness&#8221; with profit.  With these guidelines, we can hopefully know for sure who&#8217;s truly and sincerely green and pressure those who are just &#8220;pretend green&#8221; to clean up their act.  </p>
<p>Scott Schwartz<br />
 www.levineblit.com</p>
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