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	<title>Comments on: Looking for a Golden Social Media Strategy? Offer Social Tools</title>
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	<link>http://www.gibbs-soell.com/2009/05/looking-for-a-golden-social-media-strategy-offer-social-tools/</link>
	<description>Leading Global Independent PR Firm</description>
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		<title>By: B. Noah </title>
		<link>http://www.gibbs-soell.com/2009/05/looking-for-a-golden-social-media-strategy-offer-social-tools/comment-page-1/#comment-10</link>
		<dc:creator>B. Noah </dc:creator>
		<pubDate>Wed, 27 May 2009 14:12:21 +0000</pubDate>
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		<description>Great thought. Providing customers and key opinion leaders with the tools to share their views and experiences can help them be ambassadors for your brand, and position you to help shape industry dialogue. This strategy also reinforces the essence of public relations - leveraging the credibility of a third party to deliver a message.</description>
		<content:encoded><![CDATA[<p>Great thought. Providing customers and key opinion leaders with the tools to share their views and experiences can help them be ambassadors for your brand, and position you to help shape industry dialogue. This strategy also reinforces the essence of public relations &#8211; leveraging the credibility of a third party to deliver a message.</p>
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