From infrastructure to renewable energy, companies throughout the Advanced Manufacturing & Energy sector are working feverishly to capitalize on opportunities created by the U.S. stimulus bill. With so many looking to capture a slice of the pie, the May issue of G&S Insight advises communicators to carefully examine their messages and target audiences:
Begin by working across divisions to determine which products best qualify for tax credits and other incentives. Then develop hard-hitting messages that clearly illustrate how your products are better than the competition and help you stand out in the extremely crowded marketplace.
Also, look for ways to target your audience directly. Digital/social media, for example, can help deliver your message quickly and with more precision while effectively engaging your defined targets.
Finally, recognize that your audience may not fully understand how they can benefit from the stimulus plan — take the opportunity to help educate them.
By following the right approach, communicators across the Advanced Manufacturing & Energy segment can harness the new stimulus bill’s potential for maximizing impact on business growth.
Read more in the May issue of G&S Insight.
Brian Hall
June 9th, 2009
June 9th, 2009