http://www.gibbs-soell.com/2009/07/could-slower-traffic-really-equal-better-results-at-trade-shows/ Leading Global Independent PR Firm Mon, 07 May 2012 09:03:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.gibbs-soell.com/2009/07/could-slower-traffic-really-equal-better-results-at-trade-shows/comment-page-1/#comment-7 Dave J. Sun, 02 Aug 2009 08:56:58 +0000 http://spark.gibbs-soell.com/spark/2009/07/4226606306672476.html#comment-7 Our president says that salespeople only remember the last thing that happened. And if it was chatting with one of their favorite clients, they'll say it was a good show.

And worse, we never 'scan' these clients because we already know them. Our president says that salespeople only remember the last thing that happened. And if it was chatting with one of their favorite clients, they’ll say it was a good show.

And worse, we never ‘scan’ these clients because we already know them.

]]> http://www.gibbs-soell.com/2009/07/could-slower-traffic-really-equal-better-results-at-trade-shows/comment-page-1/#comment-6 Patty Rioux Thu, 30 Jul 2009 13:36:27 +0000 http://spark.gibbs-soell.com/spark/2009/07/4226606306672476.html#comment-6 Great questions Brian. I recently attended the OrganicExpo and also found smaller numbers. But I remain a believer that nothing will ever compare to being live in the same room with your prospects and clients, whether that is at a trade show or another opportunity in your event marketing plan. The key is to optimize efforts to ensure the highest possible ROI for each show, including pre-show, in-show and post-show activities. And, of course, to measure that ROI to truly know what impact declining numbers are having on that particular show. Great questions Brian. I recently attended the OrganicExpo and also found smaller numbers. But I remain a believer that nothing will ever compare to being live in the same room with your prospects and clients, whether that is at a trade show or another opportunity in your event marketing plan. The key is to optimize efforts to ensure the highest possible ROI for each show, including pre-show, in-show and post-show activities. And, of course, to measure that ROI to truly know what impact declining numbers are having on that particular show.

]]> http://www.gibbs-soell.com/2009/07/could-slower-traffic-really-equal-better-results-at-trade-shows/comment-page-1/#comment-9 Dick Wolfe, Gibbs & Soell Mon, 27 Jul 2009 18:39:21 +0000 http://spark.gibbs-soell.com/spark/2009/07/4226606306672476.html#comment-9 No one wants to see less traffic at a trade show. However, based on the Int'l Builders Show and the Kitchen & Bath Show, both of which I attended, there is truth to the better prospect rationale. Most of the attendees at those shows made an investment decision to attend. They went for a reason and smart exhibitors were able to leverage that.

It's a cost-benefit for an exhibitor, but if you go in with the right expectations and the right approach, you can do business, even at a down show. No one wants to see less traffic at a trade show. However, based on the Int’l Builders Show and the Kitchen & Bath Show, both of which I attended, there is truth to the better prospect rationale. Most of the attendees at those shows made an investment decision to attend. They went for a reason and smart exhibitors were able to leverage that.

It’s a cost-benefit for an exhibitor, but if you go in with the right expectations and the right approach, you can do business, even at a down show.

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